ABOUT US

Hi, I'm Amelia, founder of amélie.

I started this brand because I was tired of being told that looking refreshed meant choosing between expensive surgery or accepting defeat.

In my late thirties, living in New York, I watched friend after friend get Botox, fillers, even facelifts. Some were thrilled with their results. Others regretted it—the frozen expressions, the recovery time, the cost. I knew invasive procedures weren't for me, but I also wasn't ready to just "accept aging gracefully" if that meant looking exhausted when I didn't feel that way.

The beauty industry felt like it only had two options: spend thousands on medical interventions, or buy creams that promised miracles but delivered nothing.

I knew there had to be another way.

I started researching the tools and techniques that makeup artists, aestheticians, and beauty insiders had been using for decades—solutions that worked with your body, not against it. Natural methods that delivered visible results without the risk, the cost, or the permanence of cosmetic procedures.

That research became an obsession. I discovered invisible lifting tape used backstage at fashion shows. Facial tools rooted in ancient beauty rituals. Simple, effective solutions that the industry had overlooked because they couldn't be patented or marked up 1000%.

I tested everything on myself first. Some products failed. But the ones that worked? They truly worked. And I realized these shouldn't be industry secrets—they should belong to every woman.

That's how amélie was born.

Today, my mission is to bring you beauty solutions that actually deliver—without needles, without surgery, without compromise. Every product we create has to meet one standard: does it work with your body to give you real, visible results?

Whether it's our signature face lift tape or the innovations we're developing next, amélie exists to give you control over how you look and feel. You shouldn't have to choose between invasive procedures and giving up. You deserve a third option—and that's what we're building here.

Thank you for being part of this journey. This brand is for every woman who refuses to settle.

With gratitude,
Amelia – Founder, amélie